HI, I’M DAN AND I’M A
HUMAN CENTERED
DESIGNER
WORK
ABOUT
During those years, I learned that behind every mechanical system lies a human story. A perfectly tuned derailleur isn't just about smooth shifting; it's about preserving someone's morning ritual, their escape after a difficult day, or their connection to the world around them. This understanding became the foundation for how I approach all design challenges.
Today, as a Creative Director, I bring that same curiosity-driven problem-solving to every project. I'm a deep generalist who balances strategy and execution to create impactful, user-centered designs that deliver business results. My experience taking apart complex systems, whether mechanical or digital, has taught me to lead teams through ambiguity, drive innovation, and collaborate with engineering to ship exceptional work.
Every product I design carries the lessons learned from years of hands-on exploration: that technology is most powerful when it becomes invisible, enabling the human experiences that truly matter. I'm passionate about creating solutions that don't just function well, but actively contribute to how people live, work, and connect with the world around them.